A good website must be user-friendly, but there is a thin line between keeping it user-friendly and making it appear not very interesting. Many people need to understand that design is all about maintaining effects that are simple yet seductive at the same time. White space is valuable but using high-powered imagery to drive some of your points home is an excellent way to keep your pages clean, organized and appealing. It needs to be simple so that it is clear to the users and allows users to explore it on their own. The more engaged they are, the more likely they are to decide to visit. Getting that balance will be easier if you follow many simple design tricks.
