Whitespace, also known as negative space, refers to the empty or unoccupied areas of a web page that do not contain any visual or design elements such as text, images, or graphics.
White space provides breathing room between different elements, enhancing readability, guiding your focus and improving overall user experience.
Best practices for using white space in web design include:
- Adjust the amount of white space around different elements: For instance, you would use less white space between lines of text than you would between two paragraphs
- Avoid excessive empty spaces: Strike a balance that enhances content focus without making the site feel empty or unclear
- Use whitespace to guide your visitor’s attention: Emphasize important elements on your website, such as your CTAs, by providing sufficient empty areas around those elements, creating visual emphasis and clarity