There are many different options when it comes to website design. While that does provide endless options for the designer, it is important to stick to a cohesive brand kit. A cohesive brand kit means sticking to two to three fonts, three to four colors, and a recognizable logo. Having one brand kit that is visually appealing is not only a great way to keep things simple throughout the design process, it also allows your customers to get familiar with your brand and recognize it rapidly.
There are many online tools that can be used to help you create a brand kit, as well as various different themes that can really appeal to your ideal audience. Get in tune with what you want users to feel and experience while on your website, and use that to guide you as you select a few colors and fonts that will be implemented throughout your pages.