A poorly designed website can result in users clicking out before being able to gain any interest in your brand. One of the most noticeable things upon entering a webpage is the visual hierarchy. This refers to designing the webpage in the way that graphic elements are arranged by order of importance, so users gravitate towards them first. This can be done by utilizing size, color, imagery, contrast, as well as other elements. By implementing the visual hierarchy, you can ensure you are directing users toward a desired call to action. Thinking about what kinds of actions you want users to take and where you want their attention to be drawn can help inform design.
